Okay y’alll….I’m going to make this as simple as possible. If it goes over your head, I apologize. To be honest…this whole disclosure thing is going over my head too. The FTC Product Disclosure ruling will affect the way Clumps of Mascara operates so I want you all to be as informed as possible.
Get ‘ta readin’!
“The Federal Trade Commission will require that writers on the Web clearly disclose any freebies or payments they get from companies for reviewing their products. The commission also said advertisers featuring testimonials that claim dramatic results cannot hide behind disclaimers that the results aren’t typical.
The FTC said its commissioners voted 4-0 to approve the final guidelines, which had been expected. The guides are not binding law, but rather interpretations of law that hope to help advertisers comply with regulations. Violating the rules, which take effect Dec. 1, could result in various sanctions including a lawsuit.” <----Oh Lawd! (source)
This disclosure policy went into effect yesterday. Basically what it’s saying is that I have to inform you when I receive something from a brand for review.
I’ll be honest….I have received free products to be reviewed on Clumps. I’m sure many of you could care less because despite how I get a product, I still bring you honest reviews with good information, photos and videos. I have never been PAID to say wonderful things about any product. As a beauty blogger, I find it to be unethical. As a person, I find it to be wack. You all read Clumps of Mascara because you feel as if I provide honest commentary about the products that I review. I would never compromise that for a buck or two. <--ohhh, that rhymes!
I did not start this blog to make money. I started Clumps of Mascara as a college student who had an interest and simply wanted to share it with others. It is my passion for writing and beauty that makes me blog. Not the money.
I hate that the FTC has done this because it makes us “real” bloggers feel as if we are wrong for receiving a product to review. Whatever. Just know this….from now on if I receive a product for review I will indicate that in the post. It’s as simple as that.
If for any reason you have any questions about a product I have reviewed, do not hesitate to let me know. I didn’t even want to write this post but I feel like I owe it to you all. I am doing the best I can with Clumps and the material that I present to you all. I know that most of you know that.
And at the end of the day….that’s all that matters.
My disclosure policy will be on the main page at the button that looks like this.
You can also read the disclosure in its 80 page entirety here. Refer to it at any time.
Alright y’all….I’m done being serious.
Peace, love and suede purple booties!